You may have come to the point that you want to reach another level for your business. However, as a small business owner, you may find it intimidating to fight against bigger competitors who seem to have control. How do you ever squeeze yourself in to get more attention? Well, you have SEO on your side to make this possible. Though you may know how SEO works, you may not have the time to focus on it as you have a business to run.
A search engine optimization company can help you get your business better exposure to potential clients and get better brand recognition. But, you don"t just hire anyone to work on the project. You need to choose meticulously to make sure that all your efforts would not be in vain. We give you the top tips for selecting the right SEO company to hire.
Years of Experience
Experience plays a significant factor in making your SEO campaign work for your business. It takes years to understand the more profound things that influence the effectiveness of SEO. They would know what needs to be done to gain more online traffic and create the right strategy that would be perfect for you. Anyone could start their own company and call themselves experts, so you need to scrutinize if they have the knowledge and experience to prove it.
You can ask for references and the projects they have worked on before. Also, ask them the results of the said projects and what they did to create a successful campaign. At this point, it"s great if you have basic knowledge of SEO to be able to ask the right questions.
Great Communication Skills
A Florida SEO expert should be able to communicate clearly to explain to you the changes that need to be done. You don"t need someone who would bore you to death with technical terms, but someone who would be happy to break everything down into simpler words. You don"t need a general overview of the project. You need the specific details and the reasons why the recommended changes should be implemented. How they report, and the frequency of their reports must also be considered part of their communication skills.
It"s important to work with a team that you could communicate with you well and give you a clear picture of what to expect.
Cost of Services
How much you"d be paying would also weight heavy on deciding who to hire. As a small business entrepreneur, you may have a limited budget to make your marketing work. However, not all affordable SEO companies would perform according to your expectations. Expensive plans don"t also mean that they would work correctly for you. Consider it as an investment and choose wisely by comparing different quotes from several agencies. An excellent Jacksonville SEO agency would be able to give you a reasonable price for the best results. You can research how much should you expect to pay for such project.
Utilize White Hat Techniques
Before hiring an SEO agency, you better ask them if they implement white hat practices or not. White hat tactic is those that adhere to search engine guidelines. This is critical for you to know as might get your site blacklisted due to unethical SEO techniques. Some agencies deal with black hat practices, and you would want to avoid working with those as much as possible. These could hurt your reputation and ruin your chance to get some recognition online. It"s better to know that you have a trustworthy team that never does any cheating to help you boost your business online.
SEO Positioning became popular at the beginning of the century with the explosion of the internet. The widespread use of people started the major use of search engines. Having spent more than a decade since Google would become the great search engine used by almost all of the “West", the Internet has already exceeded 50,000 million pages indexed. The number of web pages indexed by the search engine doubled for the past two years. This explosive expansion results in the internet becoming a medium with a fierce competitiveness. That is why it is increasingly important that websites not only have a good design but also a good SEO. Only those companies that implement SEO constantly and intensively will be able to stand out above the competition consistently.
Search Engine Optimization is the ongoing process of improving the visibility of a website in search engines organically or naturally. A process that is carried out manually, working in the internal environment of the Web and the external environment.
SEO or Web Optimization as in any other area of work has experts. There are many types of SEO experts because each has his methods. Some are experts in internal optimization, others in creating quality content, there are experts in selecting keywords and SEO experts in acquiring links.
As you have seen, there are several branches that an SEO services expert should cover, and the fact is it is very difficult to find a national SEO company that masters all these branches to perfection. Moreover, it is normal to find a professional SEO that does everything but are very good at one thing or another. And if at this point, all these features that a good Jacksonville SEO company require seems a lot, the need for optimization of the internal contents of a website for Social Networks is increasing.
What is Black Hat SEO and White Hat SEO?
Does it affect the Kharma on the Web Positioning? As in every industry and sector, in SEO there are also good and bad professional practices. Of course, everyone wants to appear on the first result of the first page of Google and this has been causing the emergence of practices that we could qualify as spam.
The Black Hat SEO are those techniques used by SEO professionals whose sole purpose is to deceive search engines to achieve the first position of Google. On the contrary, White Hat SEO are those techniques followed by SEO services expert that are within the limits set by the editorial guidelines of search engines.
What are the characteristics of a good national SEO company?
These are personal opinions, with which anyone can disagree.
A good SEO expert must live in BETA state
Conducting empirical and functional research is the daily bread of any SEO. In order to carry out a process of continuous improvement, it is necessary to try different things and apply those that really work.
Good SEO should have a constant appetite for learning
This characteristic is applicable to any good professional. In the case of national SEO company, the appetite for learning must be a constant daily repetition as eating or drinking. Read articles and books written by other experts, go to social gatherings with colleagues and make your job a hobby and an obsession, are the best recipes for success.
A good professional SEO should also be a good writer
Attracting reader is fundamental. To do this, you need to know how to write well. Write without errors and grammatical mistakes, more importantly, it has to be attractive and clear. The choice between clicking the first or second result depends on whats on the headline or description the reader find most appealing and relevant.
An SEO should always have an analytical perspective
SEO techniques need to be applied consistently and methodically. Techniques are based on the previous analysis. The point of view of competition analysis, the analysis of incoming traffic and web navigation that users perform when users visit our web should be accordingly analyzed.
Good SEO is one who has experience, honest and has good ethics. Unfortunately, ethics and honesty are two practices that seem increasingly less fashionable. These three characteristics form a virtuous triangle that has a lot of potential benefits. If your national SEO company possesses these qualities, you can be assured that the evolution of your website will be on the right track. Maybe not as fast as you"d expect, but at least you know that constant algorithm updates of Google will not get caught off guard, your website will not be penalized for conducting SPAM activities.
Growth hacking throws out the old-school marketing mindset and focuses on a measurable feedback loop based on testing assumptions and iterating based on feedback.
Instead of blindly pursuing something, growth hackers remove risk by backing every move with data. It’s a mindset that values efficiency above all else. No wasted time. No wasted money. No wasted energy.
Every movement has a point. And every movement is measured. Instead of acting out of intuition, the growth hacker acts only according to relevant information.
If it’s possible to track, they’re tracking it. Because growth hacking at it’s core is all about learning. And good data leads to more insights.
With every move the growth hacker gets smarter. Each step teaches them a little more about their audience. A little more about their offering.
Their learning is based on a simple feedback loop: test, learn and iterate. And they use this to validate their ideas.
What’s Content Hacking?
Content Hacking is where growth hacking and content meets. It’s taking the growth hacker mindset and applying it to a content strategy.
Using your content to test new ideas. New topics. New channels. Using the feedback of each piece of content to inform your future decisions.
By learning to think like a growth hacker you can:
Waste less time and money
Grow faster and smarter
Understand your market/offering better
The 8 Characteristics of a Content Hacker
The content hacker doesn’t move based on instinct or intuition. They move based on the relevant information they receive. They use analytics to make informed decisions backed by hard data. Like a good statistician they leave their emotion at the door and don’t let it affect their decision making.
The content hacker is always testing and trying new things. They are constantly forming new hypotheses and testing new assumptions. Each day is a new opportunity to learn. They think outside the box and often try things that other people would not.
The content hacker is always looking to jump on new trends, channels and ideas. They know platforms that haven’t reached critical mass is where the highest return is. They keep their ear to the ground and when they find a trend to exploit, they jump on it. And when a content hacker finds something that works they don’t hesitate to double down.
The Content Hacker avoids wasting their time, energy and money at all costs. Every movement has a purpose. Every idea has a motive. Every piece of their puzzle has a role. They know time is their most valuable resource, so they are ruthless with their efforts. If something isn’t moving them closer to their goals they cut it without thinking twice.
Content Hackers are laser-focused on their goals. Their success or lack thereof depends on a couple key metrics. This keeps them grounded and working on the things that move the needle. For content hackers this is usually related to growth. And they don’t care how they get there, as long as they do. Being pretty doesn’t matter.
Content Hackers don’t fear failing. In fact, they welcome it. They use it as a learning experience. They know that failure is a step in the right direction. That failing helps them move on and dismiss ideas that would otherwise waste their time.
Content Hackers are endlessly curious. Everything they do is to learn. And their audience is their teacher. With every move the content creator gets smarter. With every piece of content they learn a little bit more about their audience. With every step they get a little bit better at serving their wants and needs.
Growth hackers maximize every bit of effort put forth. Because of this, they value collaboration above all else. They are constantly seeding case studies, white papers and market reports for insights. And when they need help, they have no problem asking for it.
You’ve just finished perfecting your latest blog post.
It has everything. An attention-grabbing title. An alluring intro. And it’s dense with valuable content.
You can throw it up on your blog, send out a couple tweets, put it out to your circles on Google+ and call it a day…
Or you could hustle.
Because like it or not, getting something to go viral is hard work. I know you’ve heard magical stories of effortless viral successes, but don’t believe them.
Behind every viral success is a lot of strategy and even more hard work.
The Internet is dizzyingly full of content. It’s estimated there are over 2 million new blog posts each day. And everyone is suffering from information overload. Your audience has 99 problems but more content is not one.
So if you want to stand out you need to work for it.
You can’t sit back and expect the right people to stumble on your blog. You have to find the places where your audience hangs out and put your content in front of them.
But the good news for content creators is that the Internet is full of micro-communities where like-minded people meet and talk about their niche. And if you know where to look, you can start adding to these conversations.
That’s what this post is all about.
In the first section I’ll give you all the places you can promote your latest blog post. And in the second section I’ll tell you how to squeeze every ounce of value out of it through repurposing.
6 Places to Repost Your Content
When posting to these communities keep 1 thing in mind: relevance.
Don’t go running into them like a bull in a china shop. If your content doesn’t fit or isn’t allowed within the community, don’t post it.
Spamming a community with unwanted content is never going to get you the traffic you want.
And when you do find an ideal group, don’t just jump in and submit your post. Before you contribute, take the time to listen, get a feel for the community and add value.
Then link to yourself when it’s relevant.
1. Submit to Social Media Communities
The groups on social media are my favorite place to promote a new blog post. There’s thousands of tight-knit communities full of influencers that you can freely contribute to.
The great thing about these groups is that it doesn’t matter how big your following is, you can drive a ton of leads to your blog. But don’t just join the communities to syndicate your content.
Start by joining all the communities most relevant to you. Then pick a couple for each platform that you want to focus on.
First check out the community guidelines. Then take the time to listen. Scroll through the feed and look for posts that do well and the ones that flop. Engage with other people’s post. Make connections and befriend the most active people.
If you take the time to do this before you promote your content, you’ll be in a better position. I found that just by being an active member you tend to receive much more engagement and activity on your posts.
Some communities to check out:
2. Submit to Blogging Networks
Blogging networks connect you to communities of bloggers in your niche.
These bloggers are your teammates. And at times you’ll find they can be your greatest asset. By establishing a connection with them and engaging with their content, they’ll start to return the favor.
Then you’ll have groups of bloggers with the same audience, sending you their high-quality traffic. These partnerships are critical to your growth and many blogs have been built by them.
These sites often store thousands of articles across a wide-spectrum of topics. Make sure you do the proper searches to find the best topics for your content.
3. Submit to Marketing/Business Communities
If you talk about anything that pertains to marketing or business, there’s active communities with dedicated readers just waiting for your content. These communities discuss everything from content marketing to social media to email marketing to SEO.
And all these communities let anyone contribute content.
You submit your content and then the community upvotes the best ones. Like with Facebook, Reddit and Hackernews an algorithm decides which content makes it to the first page.
Since anyone can syndicate content, these sites tend to be pretty competitive. But if you can get a couple upvotes within the first half-hour or so, you can put your content on a fast track to success.
These sites also have newsletters and other services with a wide reach. So if your content does get picked up, you can drive a good deal of traffic to your blog.
4. Email Influencers
Everyone has email. It’s the one channel in the information era that still has our attention. But a lot people don’t use it to promote their content.
But that’s a mistake.
By reaching out to thought-leaders with content that’s relevant to your audience, you can get them to share your content across their wide network.
But like with the communities, if you want to increase your chances of success make a connection before you ask for anything.
Leave them a couple comments on their blog. Reach out to them on Google+. Engage with them on Twitter. If you do this before asking, your proposition becomes much harder to say no to.
Gregory C from Moz did a case study and found that influencers he had at least 1 contact (a tweet, a comment, etc) were 63% likely to share a post, while people who he hadn’t engaged with were only 18% likely to share.
Also keep the emails short and sweet. These people have a lot going on.
Brian D of Backlinko wrote about a case study where Richard M wrote to 115 influencers and got 47 replies. He credited the high response rate to the fact that the email was only 67 words long (Shout out to Quicksprout for the above studies).
An outreach email should look something like this:
Hey [Name], I noticed that you shared a post by [Blogger Name] about [Post Title]. I have a similar post called [Title] that also argues that [Topic]. Here’s the post: [Link to post] Just thought I’d let you know. – Your Name
If cold-calling and asking for a share isn’t your thing, here’s a couple excuses to reach out:
You mentioned them
You quoted them
You linked to them
They’ve written something similar
They’ve shared something similar
They’ve linked to something similar
5. Post on Medium
Medium is a new publishing platform started by Twitter founder Biz Stone.
It allows anyone to log in and publish content in minutes. It has an awesome visual editor and a massive audience of avid readers.
After you hit publish you can submit your post to a variety of topics. And with hundreds of categories, no matter what you talk about you can find an audience that suits you.
And if your content gets picked up by Medium’s editors, they’ll feature you in their newsletter and you’ll get an influx of traffic to your post. And if you include a bio and link, you can funnel some of the leads back to your blog.
I use Medium to repost my best posts with a link back to where the content was originally posted.
6. Post on Quora
Quora is quickly becoming known as the home of the thought-leader. This fast-growing social network is like Yahoo Answers on steroids.
It’s a place where novices can ask experts any question they want. And with everyone from celebrities to Fortune 500 CEOs to scientists answering questions, the platform has become the best place to grow your influence on a subject.
Anyone who wants to be an Authority needs to get on Quora and start answering questions.
But that’s not all. A new feature in Quora lets you to start a blog under their umbrella. So in addition to answering questions, you can now repost your content on a Quora blog.
I have yet to do this, but I know prestigious bloggers like James C who have had success doing so.
7. Like it on Stumbleupon
Stumbleupon is one of the top social media referral sources on the web, driving more traffic than Reddit, LinkedIn and Google+.
Stumbleupon is a social bookmarking site that lets people share and recommend websites. Millions of people use the platform to guide them through the Internet. So if you can get your content into their “loop”, you can send hoards of organic traffic to your site.
All you have to do is to get people to start “Liking” your page.
Start by joining Stumbleupon and filling out your profile and interests. Make sure you upload a profile image and include links to your blog.
Then “Like” some of your content and other content that’s similar to you. Then follow all the people relevant to your niche. Once you have people following you back, you can share your content with them.
If you can get a couple of them to “Like” your content, you’re in business.
Stumbleupon may take a bit of an upfront investment before you see a return. But once you get your content in their system, you can drive some serious traffic to your blog.
According to Shell H, Stumbleupon basically built her site, TopTenz. With a couple of her articles receiving over 650,000 views from Stumbleupon by itself.
But beware, Stumblers are a very finicky source of traffic. Most of the traffic you see from Stumbleupon will bounce within the first 10 seconds.
8 Ways to Repurpose Your Content
The best way to give a piece of content extra legs is to repurpose it. Your attention is precious and sometimes you just don’t have the time or the energy to create more amazing content.
That’s where repurposing comes into play.
Repurposing helps you save time and money by taking your best stuff and turning it into more awesome content. This helps you squeeze every bit of value out of your time.
Creating amazing content is hard work. So when you do come up a piece of killer content, you shouldn’t let it die after a blog post.
Repurposing helps you extend the reach of your content. It helps you spin one golden idea into a variety of mediums. In doing so, it helps you access more channels and ultimately casts your ideas into a much wider net.
Here’s 8 ideas to repurpose your content:
8. Guest Post
Guest posting on blogs in your niche is the best way to grow a new blog. It builds inbound links, grows your authority and drives loads of traffic to your site.
Instead of creating your next guest post from scratch, take your most popular post and build on it. Keep the core content and essence of the post, but tweak it a little.
You’ll find it’s much easier to take content you already have and turn it into something new, than to create something from scratch. And since the content has already been proven to perform with your audience, you know it’ll perform with a similar audience in your niche.
Podcasts are an old form of content that’s starting to make a comeback thanks to Copyblogger and their Lede series.
Podcasts tend to be an effective medium because they are so easy to consume. Your audience can listen to them while they’re commuting, working out or even use it as background noise while they work.
Just pop on some headphones, hit play and let the words flow over you. Effortless.
And turning a blog post into a podcast is as easy as it gets. Just create a script and read it aloud. If you don’t want to use your own voice you can even use a service like Fiverr to find a professional to do it for cheap.
After you have a podcast here’s where you can submit it to:
Blog Talk Radio
Slideshows are a new form of online content that people are really starting to take to. It started with speakers uploading their slides after a presentation, but has quickly become much more.
Slideshare can largely be credited with fostering the growth of this new medium. It’s a community run by Linkedin that was built around slideshows. And according to Alexa it’s one of the top 150 sources of traffic on the Internet.
Well-designed slideshows with high-quality content can get a ton of views. Plus creating a slideshow from a blog post couldn’t be easier. As long as you have Powerpoint, Keynote or another client, creating a slideshow is simple and affordable.
Go check out Slideshare and browse through some of the slideshows to get a feel. If you decide to create one you can also upload it to:
Youtube is the second largest search engine in the world.
A lot of bloggers dismiss video because they think they need a ton of time and resources to create a video, but that’s just not true.
Creating a video can be painless. In fact, if you followed the last two suggestions on this list, you can combine your podcast with your slides to create an engaging video.
And if you just have the podcast, you can turn it into a video by using a static image as the background. Or if you just have a slideshow you can put music to them and have it rotate through. Or you can just use your computer’s webcam to record yourself talking about your content.
There are tons of videos on Youtube that use the above techniques successfully to drive thousands and even millions of views. Don’t make the mistake of thinking you need to spend a ton of money to create a mastered video to drive traffic.
Once you have a video you can submit it to:
Infographics are quickly becoming one of the most powerful mediums on the Internet.
Consumers love them, they do great on social media and there’s hundreds of sites that accept infographic submissions. Also because you can embed them, they are one of the best ways to drive inbound links and traffic to your blog.
And with DIY tools like Piktochart and specialized design firms like Visual.ly, creating infographics has never been easier.
Places to submit an infographic:
Another way to make the most out of your blog posts is to turn them into an ebook.
Ebooks let your audience dive into a topic. They are usually detailed guides or case studies that give a cohesive narrative of a subject. Because of this, people tend to value ebooks much more than the average blog post.
While blog posts can only be so long and give so much information, ebooks can go into detail and give as many examples as needed.
They also let your audience read at their own pace. And if your ebook is in PDF format, it allows your audience to download them to their smart devices so they can access them at their leisure for offline reading.
Or you can use an ebook as evergreen content by hosting it on your own site and letting it drive inbound leads for years to come.
If you take the PDF route you can upload your ebook to:
Addicted to eBooks
Books on The Knob
Digital Book Today
Free eBooks Daily
Author Marketing Club
Digital Book Today
MBG eBooks Gallery
14. Autoresponder Email Course
A great way to extend long-form content like an ebook is to turn it into an Autoresponder course. For example, if you have an ebook with 7 chapters, you can break each chapter up into an email and create a week long series.
This is a great way to break up a large chunk of information into something more manageable.
It also gives you some collateral to use to collect emails. By offering a free course, you have tangible value to offer your audience for their email. Neil Patel does this with his 30 day email course on Quick Sprout.
And because email tends to be the most reliable way to reach someone online, email courses can be very effective.
15. Host a Webinar or G+ Hangout
Webinars and Hangouts are one of the best ways to drive engagement around a topic. They are live videos, podcasts, or slideshow presentations that people can tune into and comment on.
Since they are live events, they tend to generate a lot of buzz around them. For best results, think about inviting someone else from your niche to participate in the webinar.
By combining forces you can pull of an event that drives engagement and traffic to each of your blogs. And after you finish you can even turn it into a video for Youtube.
Content is king. But if you don’t put the work in to promote your content, it’ll never be seen. And in the information era you need to hustle if you want to be heard.
Because everyone is talking. But with thousands of communities dedicated to helping you connect with your audience, you just need to know where to look.
I hope this post helps. Make sure you bookmark it because I’ll continue to update it with new information as I stumble on more resources. And if I missed something leave a comment. I’ll throw it up ASAP with a link back to your blog for credit.