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Content Hacking: The Mindset Every Content Strategist Should Adopt

April 21, 2014 |

A new trend is changing marketing as we know it.

Growth hacking throws out the old-school marketing mindset and focuses on a measurable feedback loop based on testing assumptions and iterating based on feedback.

Instead of blindly pursuing something, growth … Read More

15 Ways to Promote Your Next Blog Post

April 14, 2014 |

You’ve just finished perfecting your latest blog post.

It has everything. An attention-grabbing title. An alluring intro. And it’s dense with valuable content.

Now what?

You can throw it up on your blog, send out a couple tweets, put it … Read More

The Science Behind Emotionally Compelling Content

April 11, 2014 |

How does Upworthy do it?

They create viral articles daily. They have more Facebook likes than most Fortune 500 companies. Last month they had over 120,000,000 page views. And they’re only 2 years old.

I mean seriously. I have socks … Read More