Lessons From Seth Godin: Part 2
James Rhodes | On 01, Jul 2013
The best way to become the best is to examine the best. If you haven’t already, start to study the best bloggers in your genre and find what they are doing that makes them so popular. That’s the great thing about blogging, everyone’s work is on display for the public. All your competitions tactics and strategies, are public knowledge. Start visiting these top blogs and take notes of things that will make your blog better. Or you can just ride with us while we dissect some of the best bloggers and give you some things we found to be helpful. Let us know if you have any suggestions!
While we already covered some of the things that makes Seth Godin such a great blogger and communicator, there is much more to his blogging game. If you didn’t read our first post check it out here.
The first thing that is striking is Godin’s tone. He is a very inspiring blogger. When you read Seth’s blog you feel inspired. You feel good. You feel like doing something. People like to read things that are hopeful and inspiring. People like to read things that motivate them. Generally when we look for things to read, especially if it is informative, we are looking to better ourselves. People don’t want to be discouraged, they want to be inspired. If you can inspire someone, even if it’s just once, you will have lifelong fan.
We learned here that consistency is the number one factor of blogging success. Seth Godin is the perfect example. Every single morning you can expect a post from Seth Godin to look forward to. This consistency makes him extremely endearing and trustworthy. Every morning you can count on your dose of Seth Godin. As habits work for us, they work the same way for your audience. If you can establish a routine around your posts, your audience will likely establish a routine of reading them.
Lastly, we are going to talk about some of the methods Godin uses. Godin’s work is extremely easy to read. His writing flows smoothly and he does a great job at providing an enjoyable reading experience. While we talked about how he cuts the fat, he does some other interesting things of note. For example, Godin uses a lot of alliteration in his writing. Not annoying, overdone alliteration but more subtle uses. This is very effective at making your writing flow. Another similar technique he uses is repetition. He’ll use the same start of a sentence multiple times in a row. This is a great technique to improve your reading experience and something that is easy to implement in your own writing.
Another thing to note is the elimination of comments. For better or for worst, you cannot express your gratitude or put your own take on Godins post. Personally, I think comments are a great way to build a community around your blog and let your posts take on a life of their own. But it is Seth’s blog and he can do whatever he wants. And you can’t argue success. I just wouldn’t recommend it personally.
In order to become a great, look to the greats. We hope this post gave you some implementable tactics from one of the games’ best. But unlike Mr. Godin we allow comments and would love to hear your take! Let us know what you think about Seth’s strategies and make sure to follow us!
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